Express treatments
Treatwell · Marketing campaign visual identity · Creative concept & execution · Europe · 2018
Treatwell is a beauty bookings platform across 11 European countries operating via an app and website.
The idea of Express Treatments marketing campaign was to promote different kinds of beauty treatments that take short time to get. Some markets, like the UK, highlighted quick lunch-break treatment options. Campaign was launched across 10 countries.
I developed the visual concept as well as rolled out a wide range of campaign assets and their translations for all markets. The inspiration for the visual concept was a slot machine. Fast movement represents the idea of quick action. Slot machine type visuals sybolize the wide range of treatment choices.
The final set of assets included a landing page, social media static and animated visuals, newsletter designs and affiliate banners. During the project I worked closely together with a copywriter, social media expert and an art director.
