
Hello there.
My name is Katrina Kanepone and I’m a senior graphic designer / Design Team lead based in the Netherlands. Originally from Latvia, nordic aesthetics have deeply influenced my personal sense of good design, appreciating clean shapes, toned down colours and clear function. I enjoy the process of designing, seeing it as a puzzle with different elements, both conceptual and visual, that need to be tested in all these different combinations until they perfectly click together.
I’ve designed many brand visual identities, yet also worked in three different in-house design teams. This experience has allowed me to really understand the visual needs of a brand. My expertise doesn’t end with choosing the right fonts and colours, I have actually spent time using the visual branding tools in practice. I’ve touched all the steps of the process – from sketching a new logo to wrapping buses and taxis all over London. I am passionate about finding design solutions that work on print and digital, both on a large and small scale. To help companies shine on different digital platforms, I apply animation to my work.
When I’m not busy with work, I like to seek refuge and inspiration in nature. I try bringing it in my private space, surrounding myself with house plants and getting busy with cross-stitching mushroom silhouettes and moss inspired motives.
Expertise
Creative concepting
Visual branding
Brand identity
Marketing campaigns
Marketing strategy
Editorial design
Digital
Print
Animation
Social media
Work experience
Since October 2022 • Design team lead at UGG (Full-time / the Netherlands)
2019 – 2022 • Graphic designer at Tommy Hilfiger (Full-time / the Netherlands)
2016 – 2019 • Digital designer at Treatwell (Full-time / the Netherlands)
2016 – 2020 • Visual designer at Loyal Hound (Freelance basis / Latvia)
2014 – 2020 • Freelance work in graphic design (Freelance basis / Europe)
2015 – 2016 • Junior designer at design agency Foreign Embassy (Part-time / Latvia)
Skills
Software
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Sketch
Adobe XD
Language
Latvian (native)
English (fluent)
Italian (very good)
Russian (basic)
Personal
Team player
Problem-solver
Organised
Punctual
Leader
Great communicator
Attentive to detail
Determined
Self-motivated
Responsible

Interests
Gardening
Travelling
Outdoors
Cross-stitching
Crafting
Exercising
Education
2016 • Bachelor’s degree in design • Art Academy of Latvia (4 yrs.)
2014 • Erasmus study programme in industrial design • Politecnico di Torino (6 mth.)
2010 • High School level designer diploma • Riga Art and Design
Secondary School (4 yrs.)
2009 • Leonardo da Vinci exchange study programme • High School of Design and Art of Brno, the Czech Republic (2 mth.)