Clubsportive is a high-end gym located in the heart of Amsterdam’s Zuidas district, offering luxurious fitness experiences tailored to the needs of professionals and residents in this vibrant business district.
As the Design Team Lead at Urban Gym Group, I led the redesign of Clubsportive’s visual branding, defining core brand pillars and strategy, and consolidating everything into a comprehensive brand book. I also had the privilege of overseeing the full implementation of the new guidelines, including testing and fine-tuning to ensure seamless execution.
The revamped identity breathes a premium look and feel, featuring sleek and sophisticated designs complemented by high-quality photography inspired by the aesthetics of high-end fashion imagery. A few examples of the new branding in action are showcased on this page.
Hey, I’m Katrina, a creative, passionate graphic designer with a lot of experience working with brands both on local and global scalefor digital and print.