To celebrate the Year of the Rabbit Tommy Hilfiger collaborated with one of the world’s best-loved bunnies: Miffy. TOMMY × MIFFY is a playful reimagining of Tommy Hilfiger’s modern prep aesthetic through Miffy’s unique vision of minimalism, proportion play and joyful simplicity. A celebration of self-expression through style.

This campaign lived under the overarching theme of all Tommy Hilfiger collections of FW22 – the Warhol Factory. It was important to bring in visual elements of Pop Art mixed with the playful nature of Miffy. The logo was already provided by the garment designers yet the rest was up to me. I experimented with different textures and image treatment to create the desired feel. Two base layout types were created to support the different campaign formats. I then tested them across diverse asset types to ensure the best layouts for each, ensuring that the campaign would look good on diverse devices and scale when printed.

Work in collaboration with H. Dare