The booklet was made to present the new Monogram Collection to different vendors. It tells a story about the collection and presents all available pieces. The idea is to help diverse vendors to select pieces to then sell in their own stores later in the year when the collection is live.

Visually the aim was to create an elevated, more exclusive feel to how normally Tommy Hilfiger collections are presented. As this was the release of the TH Monogram, it was important to showcase this new graphic element and the set of patterns based on it.