Treatwell Lates
Treatwell · Marketing campaign visual identity · Creative concept & execution · Europe · 2019
Treatwell is a beauty bookings platform across 11 European countries operating via an app and website.
Treatwell Lates was a marketing campaign across the UK, Spain, Italy, the Netherlands and France to promote beauty salons whose opening hours extend typical booking time per market.
A few different visual concepts were proposed for the campaign. The chosen visual rout was based on the bright shining neon signs of the venues open late. The campaign was launched in December so it had a little festive vibe to it.
I created the campaign visual concept as well as rolled out all of the design assets and their translations for each market. Most visuals were made for social media, yet there were also newsletters sent out, stickers made for the salon doors, as well as some printed assets made depending on campaign activities per country. I worked on both static and animated design pieces. During the project I worked closely together with a copywriter, social media expert and an art director.
